Digital Marketing in 2022 | Digital Marketing Types & Full details

Learn everything you need to know about digital marketing in 2022. This guide covers the future of marketing, including trends, strategies, and tactics that will help you succeed online.

جیسا کہ ہم جانتے ہیں کہ یہ دور ڈیجیٹل کا ہے۔ ایسی صورت حال میں، اگر آپ نہیں جانتے کہ ڈیجیٹل مارکیٹنگ کیا ہے ، تو شاید آپ دوسروں سے تھوڑا پیچھے رہ جائیں۔ میں یہ اس لیے کہہ رہا ہوں کہ ہمیں اپنے بدلتے ہوئے دور کے ساتھ ساتھ چلنا ہے، ورنہ ہم کہیں پیچھے رہ جائیں گے۔

اور یہ کاروبار میں بھی لاگو ہوتا ہے۔ وہ دن گئے جب لوگ گھر گھر جا کر اپنی چیزیں بتاتے تھے، اس قسم کی حکمت عملی آج کے دروازے پر نہ صرف مشکل بلکہ ناممکن ہے۔ کیونکہ اس میں بہت وقت ضائع ہوتا ہے اور اتنے کم وقت میں اتنے لوگوں تک پہنچنا تقریباً ناممکن ہے۔

ایسی صورت حال میں، ڈیجیٹل مارکیٹنگ آپ کی مصنوعات کی مارکیٹنگ کے لیے ایک بہترین حل ہے۔ جس کی وجہ سے کمپنیاں بہت کم وقت میں اپنے ٹارگٹ صارفین کے قریب پہنچ سکتی ہیں۔ اگر ہم گزشتہ چند سالوں کی بات کریں تو ہمیں معلوم ہوگا کہ اشتہارات کی نوعیت بہت بدل چکی ہے۔ پہلے لوگ اپنے اشتہارات ایسی جگہ چلاتے تھے جہاں زیادہ تر لوگ دیکھ سکیں، جیسے کہ ٹی وی اشتہارات، ریڈیو اور بہت سے طریقے استعمال کیے جاتے تھے۔

لیکن یہ چیز اب کارگر نہیں ہے کیونکہ آج کے دور میں آپ کو سب سے زیادہ ہجوم ملے گا، پھر وہ جگہ سوشل میڈیا ہو یا انٹرنیٹ۔ ایسی صورت حال میں، اگر آپ کو بیک وقت لاکھوں لوگوں تک اپنا اشتہار پہنچانا ہے، تو آپ کو پرانے روایتی مارکیٹنگ فنڈز چھوڑ کر ڈیجیٹل مارکیٹنگ کا رخ کرنا پڑے گا۔

اسی لیے آج میں نے سوچا کہ کیوں نہ آپ لوگوں کو ڈیجیٹل مارکیٹنگ کے بارے میں تفصیلی معلومات فراہم کی جائے تاکہ آپ کو بھی ڈیجیٹل مارکیٹنگ کے اس نئے تصور کے بارے میں علم ہو۔ پھر تاخیر کس بات کی، آئیے شروع کرتے ہیں اور جانتے ہیں کہ یہ ڈیجیٹل مارکیٹنگ کیا ہے اور یہ کیسے کام کرتی ہے۔

What is Digital Marketing

ڈیجیٹل مارکیٹنگ دو الفاظ ڈیجیٹل اور مارکیٹنگ کا امتزاج ہے۔ یہاں ڈیجیٹل کا تعلق انٹرنیٹ سے ہے اور مارکیٹنگ کا تعلق اشتہار سے ہے۔ میرے کہنے کا مطلب یہ ہے کہ یہ ایک ایسا طریقہ ہے جس میں کمپنیاں الیکٹرانک میڈیا کے ذریعے اپنی مصنوعات کی مارکیٹنگ کرتی ہیں، جو روایتی انداز سے بالکل مختلف ہے۔

یہاں ڈیجیٹل مارکیٹرز کو مختلف مارکیٹنگ مہمات تیار کرکے کمپنی کی مصنوعات کو فروخت کرنے کا تجربہ کرنا پڑتا ہے۔ انہیں ان مارکیٹنگ مہمات کا تجزیہ کرنا ہوگا کہ لوگ کس طرح چیزوں کو زیادہ پسند کرتے ہیں اور کون سے نہیں۔

انہیں یہ بھی دیکھنا ہوگا کہ لوگ کسی بھی قسم کی چیزوں کو زیادہ دیکھتے ہیں، کون سی چیز ان کی توجہ اپنی طرف زیادہ مبذول کرتی ہے، اور یہ دیکھنا ہے کہ وہ کن چیزوں کو خریدتے ہیں۔

ان ڈیجیٹل مہمات کو کرنے کے لیے، وہ دوسرے ڈیجیٹل ذرائع جیسے موبائل پیغامات، موبائل ایپس، پوڈکاسٹ، الیکٹرانک بل بورڈز اور ریڈیو چینلز کا استعمال کرتے ہیں۔

تو میرا کہنے کا مطلب یہ ہے کہ یہ ڈیجیٹل مارکیٹنگ ایک بڑی چھتری کی طرح ہے جس کے اندر ہماری تمام آن لائن کوششیں جذب ہو جاتی ہیں۔ اس ڈیجیٹل کاروبار میں زیادہ سے زیادہ لوگوں سے رابطہ قائم کرنے کے لیے بنیادی طور پر گوگل سرچ، سوشل میڈیا، ای میل اور دیگر ویب سائٹس کا استعمال کیا جاتا ہے۔

ایک حقیقت یہ ہے کہ آج کل لوگ پہلے کے دور کی نسبت اپنا زیادہ تر وقت آن لائن گزارتے ہیں۔ یہی وجہ ہے کہ موجودہ کاروباری ماڈل بھی کافی حد تک تبدیل ہو چکا ہے، اس لیے اب لوگ آف لائن مارکیٹنگ کو زیادہ استعمال نہیں کر رہے ، لیکن اب آن لائن مارکیٹنگ زیادہ کارآمد ثابت ہو رہی ہے۔

کیونکہ اب مارکیٹنگ کا صحیح مطلب صحیح سامعین سے صحیح جگہ اور صحیح وقت پر جڑنا ہے۔ اس لیے آپ کو سوچنا ہوگا کہ آپ ان لوگوں سے کہاں مل سکتے ہیں تاکہ آپ اپنا کاروبار بڑھا سکیں۔ اور جواب آن لائن ہے۔

Why Digital Marketing is so important?

Now it comes to why this digital marketing is so important. So I want to tell you that today’s digital media is so open that today everyone has many sources of information. They can get any information at any time and in any place.

Now those days are no more when he used to depend on text messages and he could see the same thing about which marketers used to inform him. As this digital media is increasing day by day and more entertainment, news, shopping, and social interaction are happening in it. Nowadays, consumers are not only listening to the words of the company, but they themselves are also identifying good and bad and collecting information from others as well.

Nowadays they want to trust a brand that they can trust, understand their needs of companies, and show them things according to their needs that they can buy later. He is not interested in extravagant shows. They want brands that they can trust, and that live up to their expectations.

Digital Marketing types

  • Search Engine Optimization (SEO)
  • Pay-per-Click (PPC)
  • Social Media Marketing
  • Content Marketing
  • Email Marketing
  • Mobile Marketing
  • Marketing Analytics
  • Affiliate Marketing

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Challenges that Digital Marketers have to face

1. Multiple-use of digital channels Consumers use many digital channels in their different devices in many ways, for which they have to use different protocols, specifications, and interfaces. Therefore, it is not possible to interact with them properly in favor of Digital Marketers.

2.  Increasing the intensity of competition
Digital channels are much cheaper than other traditional media, which makes it easy for people of any business size to use them. That’s why it is not so easy to get consumer attention now.

3.  Increase in data volumes
In any digital channel, after all, consumers leave behind a lot of data. It is very difficult to handle these data. With this, finding the right data with those data volumes is also a big challenge.



What are the Main Assets and Tactics of Digital Marketing?

Here we will know about some such assets and tactics of Digital Marketing, which you may also know.
Assets of Digital Marketing

  • your website
  • your blog posts
  • Ebooks whitepapers
  • Infographics
  • Interactive tools
  • Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.)
  • Earned online coverage (PR, social media, reviews)
  • Online brochures lookbooks
  • Branding assets (logos, fonts, etc.)

digital marketing course

Here we will discuss some of the tactics of Digital Marketing.

  1. Search Engine Optimization ( SEO )
    This is a process with the help of which the website is optimized so that it ranks better and better so that good organic traffic comes automatically on the website. Along with this, it should also show first in the search result.
  2. Content Marketing
    Creation and promotion of Content Assets so that brand awareness, traffic growth, lead generation can be done in the right way.
  3. Inbound
    marketing Inbound marketing refers to a ‘full-funnel’ approach that uses online content to attract, convert, close, and ultimately delight your customers.
  4. Social Media Marketing
    In this marketing, your brand and your content are promoted in Social Media Channel so that brand awareness, drives traffic, and leads to an increase in your own business.
  5. Pay-Per-Click (PPC)
    This is a method to drive traffic towards your website in which you have to pay your publisher if your ads are clicked. A very popular PPC is Google AdWords.
  6. Affiliate Marketing
    This is performance-based advertising in which you get a commission if you are promoting someone else’s products and services on your website.
  7. Native Advertising
    Native advertising is called those advertisements which are mainly content-led and which are featured in other platforms along with any non-paid content. BuzzFeed’s sponsored posts are a good example of this type of advertising.
  8. Marketing Automation
    Marketing automation is called that in which software or any other tools are used for marketing promotion. So that some repetitive tasks such as emails, social media, and other website actions are automated.
  9. Email
    marketing companies use email marketing to communicate with their audience. Email is used to promote content, discounts, and events.
  10. Online PR
    Online PR is a method used to secure online coverage from digital publications, blogs, and other content-based websites. These are similar to traditional PR but only in the online space.

A career in digital marketing

Digital marketing works in any business and in any industry. No matter what your company is selling, with the help of digital marketing, you can understand your consumer, understand their needs and finally create online content according to their needs.

  • For B2B,
    if your company is B2B, then the main work in your digital marketing will be about online lead generation, in which finally you will have to talk with a salesperson. For this reason, your marketing strategy here should be such that you can mobilize maximum quality leads to your salesperson via your website and supporting digital channels.
  • For B2C,
    if your company is B2C, then the main task in your digital marketing will be to bring more and more people to your website and make them your customers without the need of any salesperson. For this reason, you do not need to focus much on lead generation, rather you should be more focused on the journey of any buyer, which he can easily migrate to your website and finally make his purchase.

This is why channels such as Instagram and Pinterest are more valuable for B2C companies than business-focused platforms LinkedIn.

Digital Marketing Course

Which course is best for digital marketing?

  1. Fundamentals of Digital Marketing
  2. Audit your Online Visibility with Semrush
  3. Content Marketing Fundamentals Course with Ashley Segura
  4. PPC Fundamentals Course with Joel Bondorowsky
  5. Internet Marketing for Smart People
  6. Google Universal Analytics Essential Training
  7. Social Media Marketing for Small Business
  8. Post Graduate Program in Digital Marketing
  9. Digital Media and Marketing
  10. Digital Marketing Specialist

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Digital Marketing write for us

Guest Post Guidelines:
  • Basics first- your article should not have grammatical or language errors.
  • Your story should be informative, interactive, and interesting.
  • Don’t send us chunks of text lying on a word doc.
  • Don’t be a business speaking to humans.
  • Your articles should be 800- 1200 words

What is digital marketing writing?

A digital content writer writes, develops, edits, and publishes content and copy for a variety of digital platforms, including websites, blogs, videos, email marketing campaigns, advertising campaigns, social media posts, infographics, whitepapers, and more.

Digital Marketing Agency

A digital marketing agency is a resource that provides a wide variety of marketing services under one umbrella that a business typically does not have in-house expertise in. The agency has numerous client goals, but the ultimate goal is to help you increase your product and service sales through their efforts.

Advantages of Digital Marketing

With digital marketing, marketers can see accurate results in real-time as compared to other offline marketing methods.

If you have ever advertised in a newspaper, then you must know how difficult it is to say how many people have actually seen your advertisement. Even knowing this is not possible.

Whereas in the digital market this work can be done very easily and correctly. Here I will try to explain to you guys by giving some similar examples.

Website Traffic

With the help of digital marketing, it is very easy to know exactly how many people have seen your given ads, in this work we can use any digital analytics software. With this, you can also know from which source the maximum traffic comes to your website and you can work accordingly.

Content Performance Lead Generation

Here you can imagine if you have created a product brochure and sent it in letterboxes to people. So here you will get the same problem and once again that you will not know that how many people have opened your product broucher and some have not.

Here if you had a broucher in a website, then you can easily see how many people have opened and read your browser. Here you can know about all these things in a good way.

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Attribution Modeling

This is a very great and effective way in which you have to use the right tools and technology so that you can trace all the actions of your customers.

We call it to attribute modeling because it allows us to know what is the trend, in what way people are researching a product. With this, you can know in which area you need to work harder and why. Due to this, your sales will also increase to a great extent.

What type of content would be right to create?

What type of content you will create depends on the needs of your audience, what kind of content they need in different stages. You have to understand the goals and challenges of your audience and how they are related to your business.

Your goal should be that your online content at the basic level should help them overcome their challenges.

Here I want to tell you about some important things so that you can know about the mindset of a buyer. Here I will tell you people about some stages, about which it is very important for you to know.

Digital Marketing Companies Click Here

Awareness Stage

  • Blog posts
    This is very important to increase your organic traffic. If it is paired with Strong SEO and keyword strategy, then it can prove to be very helpful for you.
  • Infographics
    are very shareable, which means that you have more chances in social media that people share more of this type of content.
  • Short videos
    again, these are very much shareable content that if given a place in a platform like Youtube, it helps a lot in reaching your brand to as many people as possible.

Consideration Stage

  • Ebooks
    are a very good way to get this lead generation because it is much more comprehensive than blog posts or infographics, meaning any visitor can give you their contact information in exchange for this.
  • Research reports
    are very high-value content pieces which are very useful for lead generation. Research reports and new data are very important for your industry because they are often chosen by the media and the press.
  • Webinars
    These are very detailed, interactive forms for any video content, webinars are very effective considering stage content format because they are much more comprehensive content than any blog post or short video.

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Decision Stage

  • Case studies
    If a detailed case study of your website is made then it is an effective form of content for your buyer as it has a positive effect on their decision.
  • Testimonials
    If case studies do not fit your business properly, then short testimonials are a better alternative for your website. With this people will know about your website and its products in a comprehensive way.

Digital Marketing Business ideas

Best Digital Marketing Business Ideas to start Online:
  • Blogging Agency.
  • SEO Agency.
  • Social Media Agency.
  • Mobile and Web Application Development.
  • Video Marketing.
  • PPC Strategist.
  • Cloud Consultancy.
  • Web Analytics Company.

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How can I start a digital marketing business?

Here are the steps to follow if you want to start a digital marketing agency
  1. Step 1: Decide Your Strategy.
  2. Step 2: Kickstart Your Online Presence.
  3. Step 3: Get Social, Literally!
  4. Step 4: Focus on Building Your Brand.
  5. Step 5: Register Your Business.
  6. Step 6: Build Your Core Team.
  7. Step 7: Stay Updated. Stay Relevant.

Digital Marketing business plan

How to create a digital marketing plan
  • Define your digital marketing goals and business objectives.
  • Define audience segmentation and buyer personas.
  • Conduct competitive analysis and determine market share.
  • Conduct a SWOT analysis.
  • Calculate your digital marketing plan budget.
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