Business Name Ideas for Home Improvement: Using the right name for your business can make it easier to market, so it’s important to consider how your potential customers will look at your name. If you’re starting a home improvement business.
Business Name Ideas for Home Improvement
There are certain factors you should keep in mind to ensure that your business name attracts the right audience. Let’s take a look at some home improvement business names and why they worked or didn’t work as well as they could have.
Why do you need a business name?
You probably don’t need a name at all. But, if you decide to have one, it will be very important to pick a good name. That being said, in most cases there’s no reason to spend more than five minutes deciding on one, so don’t overthink it. Ideally, you want your business name to be as close as possible to what people will refer to your company as in conversation.
If that happens to be Home Improvers Incorporated then your business name should be Home Improvers Incorporated. When in doubt lean towards simplicity when choosing a business name that makes sense and is easy for people to remember. Don’t make things too complicated or else you might end up wasting time explaining yourself.
Naming your business is fun!
Naming your business can be one of the most challenging and rewarding aspects of starting a new venture. There are several ways to go about it, but here’s what we recommend: brainstorming with a group of people you trust, researching similar businesses that may have name ideas you like (or you don’t), and then just writing down all your thoughts on paper.
Doing all these things—and doing them as early as possible—will ensure that you come up with a great name sooner rather than later. And while it may seem early in your journey to start naming your business, really, it never hurts to get an idea down on paper now while everything is still fresh in your mind. That way, when you do decide to move forward with your business, you already have a list of potential names ready to go! Now, if you’re not quite sure where to begin.
Don’t worry—we put together a comprehensive guide on how to choose a business name that will walk you through every step of finding your perfect moniker. Plus, if at any point during your search for inspiration or information you find yourself overwhelmed by terms like trademark, copyright, or legal speak, our website has plenty of articles covering each topic so that you can always feel confident about making smart decisions as you launch your company.
Step 1. Brainstorm Names
A great way to find a business name is to brainstorm. Jot down every idea that comes to mind, no matter how silly it sounds. This is not an evaluation step so don’t judge yourself as you come up with ideas. Some people make a list on paper and others write ideas in an online document or spreadsheet application. The point of brainstorming is simply to get your creative juices flowing and give yourself permission to explore lots of different options.
Don’t limit yourself—if you think of something that isn’t directly related to home improvement, go ahead and include it. You never know where inspiration will strike! Here are some questions to ask yourself: How do I want my company to be perceived? What are some words I want my customers to associate with my brand? What do I want my business cards, website, and email address to look like?
What should my logo look like? Are there any other elements of branding I want to be included (colors, fonts)? As you answer these questions and more, keep jotting down names. If you have trouble coming up with ideas, try asking friends or family members what they think would be a good name for your company. They may surprise you by giving some really interesting suggestions.
Step 2. Use A Thesaurus
Sometimes, coming up with a great business name is all about going against convention. For example, if you’re an interior designer and want to start your own company, Interior Designers of America is a perfectly fine name. But do you really want clients who are only interested in American designers? In cases like these, it’s helpful to flip to a good old-fashioned thesaurus.
This will help your brainstorming get out of any ruts or preconceived notions you may have. If that doesn’t work, it may be time to ask yourself some tough questions: Is my dream clientele more concerned with location than nationality? Or maybe it’s time to pick a different field entirely! It’s not always easy to admit defeat, but sometimes it takes a while before you figure out what works best. And when that happens, don’t be afraid to make a change!
Step 3. Legal Considerations
This step may seem like an obvious legal consideration, but naming your business is more than just making sure there isn’t another company out there with a similar name. If you want to protect your name in court, you’ll need to make sure it doesn’t infringe on another trademark or patent. You should also be aware of copyright law and what that means when using names and slogans. Some companies have even ended up paying royalties to others who unknowingly infringed on their copyrighted material.
If you are interested in protecting your intellectual property, do some research about trademarks, copyrights, and patents before settling on a name for your home improvement company. It will save you a lot of headaches down the road. A great place to start your search is The United States Patent and Trademark Office (USPTO). They offer an online searchable database where you can check if someone else has already registered a trademark for your potential business name.
The USPTO does not provide information regarding copyright registration, so once again you’ll have to turn elsewhere for help if that’s something you feel strongly about protecting. Your best bet would be to contact an attorney who specializes in intellectual property issues.
A big part of starting any new business is getting everything legally set up correctly from day one so you don’t run into problems later on.
Step 4. Choose A Domain Name
Your domain name will have a significant impact on your search engine rankings, so it’s important to choose one that is easy to remember. If your business is new, you may want to consider a name that reflects where you are located. Choose a short and easy-to-spell domain like PortlandNYCPartyCityBuses instead of USAPartyBusNY. People will be searching for terms related to your industry and local keywords.
For example, if you are in New York and own an auto parts store called G-Man Auto Parts & Collision Center, people will search for auto parts, car parts used car parts, etc.
Step 5. Register Your Trademark
While it may be tempting to skip ahead and start promoting your business, you should make sure that your business name and logo have been properly trademarked before you do so. This will help protect you from competitors who might attempt to brand themselves in a similar way.
It can also help if you decide to sell your company in the future because potential buyers will want to know that it has a unique identity. If you haven’t already done so, now is a good time to register for a trademark. If you are having trouble coming up with a catchy name or logo, consider hiring an expert creative consultant to assist you.
Step 6. Get Some Company Logos Done
The success of your business depends in large part on its brand. If you have a really great brand, people are willing to do business with you before you’ve done business with them. If your brand is awesome, people will try to convince their friends and family members to do business with you as well. You want to be extra sure that yours is an awesome brand.
So think about it carefully before settling on a name or logo (unless your business name already speaks for itself). Once you know what yours is going to be, head over to 99Designs and find yourself a talented graphic designer—you might want one person who specializes in logos and another who specializes in corporate identities—and get cracking!
Step 7. Establish Brand Guidelines
You don’t want your business name, tagline, and logo to all mean something different. That’s why brand guidelines are important—they establish who you are to your customers. How does a rule of thumb sound? Try to come up with one guideline that will stand true no matter how big you get, and stick with it. It could be as simple as We always deliver our products on time, or Our employees go through at least two weeks of training before they start work.
The point is to create something that resonates with your audience so they know what they can expect from you every time they interact with your company. When writing these rules down, think about what makes sense for you now (and in five years).
It doesn’t have to be an exhaustive list: just cover anything that might change over time (like prices or payment methods) or could confuse potential customers (like if your company is owned by someone else). Once you’ve established these guidelines, make sure everyone on staff knows them—from customer service reps answering phones to salespeople meeting new clients.
Also Read: Business Name Ideas For Healthy Food
A name is a major element of your brand identity, but it doesn’t need to be fancy or complex. Consider names that are easy to remember and spell so customers can easily reference your company in their daily lives.
As you write your business plan, consider whether you’ll run a mail-order operation or an online store—these differentiating factors could affect your business name in tangible ways. Need help thinking of ideas?