Get 20 Social Media Marketing Ideas For Small Businesses. Use these tips to increase your business’s online visibility.
20 Social Media Marketing Ideas For Small Business: Social media marketing works best for small businesses, especially when combined with other online marketing strategies like search engine optimization and pay-per-click advertising.
20 Social Media Marketing Ideas For Small Business
The most important social media platforms for your business are Facebook, Twitter, LinkedIn, and Google+. Each of these sites can be used to connect with customers and attract new ones, but each also offers unique opportunities, so it’s important to understand how to use them effectively to promote your business. In this article, you’ll learn about 20 ideas for successful social media marketing that work especially well for small businesses.
1. Create a daily, weekly, or monthly series
One of our favorite social media marketing ideas for small businesses is to create a series. What do we mean by series? You could do a series on Facebook or Twitter, such as posting a story every week that follows your product line and customers. Perhaps you want to do a video game review series where you post weekly reviews of popular games. The idea is to pick one topic and create at least three pieces of content that tie into each other every day/week/month.
2. Run a contest or giveaway
When you run a contest, people are likely to follow your brand, comment on your page, and like your posts. This increases traffic to your business page, which in turn increases opportunities for engagement with these prospective customers. But it’s important that you choose an appropriate strategy for running contests. By keeping a few things in mind before launching, you can increase engagement and boost interest in your small business. Here are some tips for choosing an effective social media marketing strategy for small businesses.
3. Host an AMA
Answer questions, engage in interesting conversations and share useful information with your audience. If you’re planning to host an AMA that takes place over a longer period of time, like a few hours or more than one day, it’s a good idea to promote it on all of your social media accounts and via email. You can also ask influencers to share it on their social media pages as well.
4. Conduct a Social Media Takeover
Influencers are everywhere on social media and many of them have large followings. But what’s most important is that they can deliver a targeted audience to your brand in an organic, cost-effective way. If you can afford it, consider hiring influencers to do a takeover on one of your brand’s social channels—and don’t forget to promote it so people know about it.
If you are in business and aren’t already taking advantage of these free, easy-to-use social media platforms then you are missing out. They not only drive instant traffic to your website but can also boost your SEO rankings and build a connection with potential customers. Utilize these tools for all they are worth! Here is a list of my 20 favorite marketing ideas using social media
6. Create bite-sized video clips
Many online videos are too long. A 30-minute video is a great way to turn away potential viewers before they even start watching. If you can make your point in five minutes or less, it’s probably good enough for social media marketing. There’s no need to blow up people’s feeds with super-long clips; viewers will most likely stop watching after a few minutes anyway, so keep your posts short and sweet.
7. Repurpose your content
If you find yourself having trouble making social media work for your business, don’t give up. Try creating new content specifically designed to boost your engagement on social media. Take something you’ve already published and rework it to be shared more easily on Facebook or Twitter. Be sure to make a note of which content is most engaging so that you can come back to it in future efforts, too.
8. Team up with another brand
Another great way to get more followers is to team up with other brands that are targeting similar audiences. By teaming up with another brand, you will not only be increasing your reach but also getting a new audience that would not have known about you otherwise. This is a great strategy for small businesses because it’s relatively easy and it doesn’t require much money. It can also lead to future collaborations and relationships if done right.
9. Develop how-to’s & tutorials
If you’re a more technical business, consider writing how-tos and tutorials for common problems your customers may be having. Let’s say you are a computer repair shop. You could write a series of posts detailing common how to fixes for basic issues your customers come in with.
10. Go live
Once you’ve got your business plan written, it’s time to go live with it. It doesn’t have to be 100% complete—you don’t want to spend hundreds of hours pouring over every word, anyway. Just jot down a quick draft and get started building out your idea.
11. Give customers the spotlight
People love showing off their kids and pets, but they also love to show off other aspects of their lives, too. Tap into that natural desire by encouraging your customers to share photos of themselves or what they’re doing while wearing your product. This could include something like a sunglasses company posting photos of customers posing in front of landmarks or wearing different styles of sunglasses at music festivals.
12. Conduct an interview
Whether you’re reaching out to an industry expert or getting feedback from a customer, interviewing others is a great way to get fresh content for your site. Don’t have time for an interview? Have others participate in discussion threads on your forum.
13. Make a meme
If you’re not a designer, making memes might be a little tricky. That being said, it’s certainly possible for non-designers to make decent memes that are actually funny. I suggest finding inspiration from sites like QuickMeme or If You Really Knew (one of my favorites). Get creative with your meme and don’t forget to add an eye-catching caption on top! Here are some examples
14. Take advantage of trending topics
It’s hard to generate interest in new content when you have a brand-new audience that doesn’t know your brand. Tapping into trending topics gives you an opportunity to build credibility with your target market and set yourself apart from other bloggers. If you comment on a trend and include your unique perspective, you have a better chance of getting noticed by relevant readers who may not yet be familiar with your brand.
15. Ask followers to tag a friend
Tag a friend in your comment, who might be interested in what you have to say! Ask your followers to tag their friends or loved ones in your comment section and they can all learn together! You can also ask them to tag someone with expertise that would make for a great guest post. You could even create a contest where people share why they love your business on social media and then pick winners based on which answers are most creative.
While it’s not always feasible, a deal only offered to people who follow you on social media is a good way to reward your followers and attract new ones. Just make sure your discount or promotion isn’t available on other channels. If it is, you risk turning off customers who don’t want to miss out on a great deal—even if they aren’t following you yet.
Also, be wary of offering exclusive deals that are too good—you don’t want people thinking they can get similar discounts all of the time by following you. Make sure your exclusive deals are special enough that they warrant people joining your social network for them alone.
17. Poll your audience
Use a poll to see what people are thinking. You could also include a poll on your website’s homepage, asking visitors questions like What do you think of our new brand? or Which of these three designs would you prefer for our website? See which polls get more responses and spend time engaging with those audiences.
Polling is an easy way to gather feedback from current customers and get them involved in conversations about your business. Remember that not all engagement has to be serious; a fun question can help break up any potential monotony. Here are some tips for creating effective polls:
18. Respond to your followers
When someone takes a moment to comment on your content, reach out to them directly. Send a private message via Twitter or an email that lets them know you value their feedback and want to hear more from them. If they’re interested in learning more about what you do, offer to connect with them on LinkedIn.
If they’re not interested but seem open-minded, send them a link to another piece of content that might spark their interest. You can also use these interactions as opportunities for customer development interviews—just be sure not to come across as pushy or promotional!
19. Go Behind The Scenes
Transparency is a huge benefit for consumers, and social media is a great tool to share your company culture with followers. Who’s behind your brand? Why are you passionate about what you do? What’s it like working in your office? Give followers a sneak peek into who you are and what makes your business unique.
This kind of candid sharing will help consumers connect with your brand on a more personal level—and, as any marketing expert will tell you, trust goes a long way in conversion rates. 20 Social Media Marketing Ideas For Small Business, After all, if someone feels connected to your brand, they’re much more likely to buy from you.
People are following you on Twitter! This is great news, so why not share it? Let your audience know that you’ve hit a new milestone, like a certain number of followers or a huge increase in engagement. It makes them feel like they’re part of your success and can inspire more people to engage with you on social media.
If you want to do something similar for Facebook, try sharing one of your most popular posts from last week or month—your fans will love seeing what content resonates best with them.
So there you have it, 20 marketing ideas for small businesses. It’s important to remember that these are just ideas; they won’t all work for every business. Your ideal marketing strategy will likely be a combination of several of these strategies.
The key to finding your ideal marketing strategy is to think outside of your own small business box, and not let what you know to get in your way when creating new strategies!