You may have seen Instagram reels everywhere on social media and wondered if you could use them to make money too. Thanks to a few smart decisions, I’ve made quite the living from my Instagram reels — enough to support my family of three and even have some leftover at the end of the month! In this guide, I’ll show you how I did it, so you can get started on your own Instagram reel business today!
When asked about their favorite movie, people often say it’s a choice between two: The Shawshank Redemption and Field of Dreams. As many people know, they’re both movies that are full of hope. In fact, one could argue that they’re among cinema’s most hopeful films. Here’s how I turned that hope into profits in my home country of India with no filmmaking experience and no formal business plan.
Having these sorts of high standards isn’t just wishful thinking; they’re essential to succeed on Instagram. Millions of users subscribe to hundreds of accounts, and if you don’t captivate them from frame one, you’ll lose their attention. You might have noticed that some Instagram stars have ‘lower-quality clips that haven’t gained popularity, despite seeming inoffensive at first glance.
After all, a viewer has options for their entertainment time: They can choose between social media or television or another smartphone app with a push notification offering discounts on coffee and cake. As someone who’s struggling to turn Instagram into profit (without leaving social media), it was important for me to know what aspects I could control. So I sat down with a notebook and asked myself: What are my strengths?
Making a profit from your Instagram account isn’t easy, but that doesn’t mean it’s impossible. With some effort and planning, you can turn your posts into profits—whether you’re from India or anywhere else in the world.
If you’re interested in having a business and helping your community, there are lots of ways to do it. Whether you want to sell some artisanal skincare products or set up an Etsy store to sell homemade jewelry, there are tons of e-commerce opportunities on Instagram. Here are five steps for going from idea to reality: 1. Determine your level of interest. Are you on a mission to make money? Do you just want a creative outlet? If one factor outweighs another, that will affect every step going forward. 2. Decide how much time you can dedicate. Instagram is all about creating a stream of beautiful pictures—so these things don’t come together overnight (or even after reading this post).
You’ll need enough time each week to keep your accounts organized and filled with engaging posts. In addition, if you’re planning on selling goods via Instagram, you’ll need time each week devoted specifically to fulfilling orders—which means purchasing inventory, packaging items, shipping them out… 3. Set goals that match your motivations and schedule. Before taking any action, think through what success looks like to YOU (not someone else) based on #1 and #2 above. This should help clarify what kind of goal is realistic given when/how much time you can dedicate toward making things happen 4. Create a plan. Here is two examples: *Realistic Goals Plan: I want to make $100 a month from my Instagram account in March. Have an end date for your project so you know how long you have to work toward it; be specific about how much money you want and when; determine which metrics will indicate success 5. Stick with it! This last step isn’t specific to Instagram, but it’s key no matter where you are in life: Stay motivated!
There are a couple of ways to do that. Find a mentor or coach. Whether you’re starting a side hustle or launching a full-time business, it can be hard to figure out where to begin and how much time you should invest. Having someone hold you accountable will save you from giving up on your dreams halfway through because your motivation waned. And as for mentors, here’s something else important: You’re also going to learn a lot from every step in any process—so make sure they’re someone who is great at teaching along with being an inspiration. Find accountability partners. Sharing something so personal (like trying to grow your Instagram account) with friends might sound like a recipe for disaster—but in reality, it works really well.
The content you post on Instagram is what people will want to watch. Identify a group of people or influencers that would benefit from seeing your reel and reach out to them to let them know you made one. Post a few images on Instagram and link back to your reel so that followers can check it out. Make sure your hashtags are relevant so that new potential customers can find you when they’re looking for reels like yours. Do some research in advance about what other successful reels look like, with specific details about lighting, composition, framing, and exposure—you want to follow industry standards as closely as possible in order to set yourself apart from competitors (and possibly get famous!).
Another business idea is to partner with an influencer. An influencer is someone who has a following on social media, which could be something like Instagram, Twitter, or Facebook. People look up to them and will trust their recommendations. They also know what other people want, so it’s easy for them to say whether they like your reel or not. If you want to make money with reels, approach an influencer that has over 20k followers and ask them if they’re interested in reviewing your reels and partnering with you. You can either get paid per review or take a commission of sales. The first option gives you greater freedom, but the second option gives you guaranteed monthly income that increases over time as your partnership grows!
Another option is to make money through affiliate programs. Affiliate programs work by paying other people for driving traffic to your business. Here’s how it works you create a video review of a product and post it on your reel or social media profile. You link to an online store where viewers can buy that product, and if they click on your link and buy something, you get paid! You can even target specific demographics with tailored marketing strategies, leading to higher conversion rates.