Digital Marketing Scope In Pakistan: Digital marketing is an emerging sector in our country, although it has been introduced since early 2000s. Initially, it was considered as an additional service to be provided by a publisher or an advertiser during a regular campaign.
Digital Marketing Scope In Pakistan
However, with time digital marketing services and technologies have grown to encompass various things including lead generation campaigns and influencer outreach programs. Digital marketing’s scope in terms of reach has also evolved tremendously over years and more so recently in Pakistan; owing to increase in mobile internet penetration.
What’s your Digital Marketing Scope in Pakistan? Or do you even have one? Have you ever thought of increasing your bottom line through any form of digital marketing? Having solid digital marketing strategies in place can help boost your sales, build brand awareness and create a loyal customer base.
Nowadays, the biggest challenge isn’t getting people to visit your site or store but rather to convince them to buy something from you! To help your cause, here are some ways you can use digital marketing to increase your bottom line
What is Digital Marketing?
Digital marketing is a process where companies and brands connect with their customers through channels like websites, mobile sites, apps, social media pages and digital advertisements.
Digital marketing can take place across all traditional platforms including email, print, radio, TV and more recently includes non-traditional outlets such as mobile games and virtual reality. Companies are investing millions of dollars into digital advertising because it’s affordable to produce simple ads.
That generate click-throughs from email or banner ads on social media sites. And when those ads lead to purchases online or in person, it’s even easier for companies to collect customer data for future ad targeting efforts and other actions. (Source: Entrepreneur)
Digital Marketing Services
There are many digital marketing companies in Pakistan and here you can get all services under one roof. Many brands do not even know about digital marketing and there are numerous opportunities for you if you choose to work with them. If a brand has no Facebook, Twitter or Instagram then is not yet selling from their website, that brand is missing out on significant revenue opportunities.
Digital channels can be used to reach almost every consumer around the world, which translates into great exposure. Social media campaigns are designed to spark interest in a product or service and ultimately drive consumers to an online sales page (or offline conversion). Digital marketers usually start with organic social media marketing as a form of pre-selling that helps inform their overall campaign strategy.
Digital Media
The largest share of digital media revenues in any country goes to online advertising, which generated $34.5 billion for websites like Google and Facebook in 2017. Only about 10% of that was spent on desktop ads—which are easily avoided with ad-blocking software—so most companies have focused on mobile advertising.
In fact, 59% of all global internet traffic came from smartphones in 2017, a number that’s sure to rise as developing countries’ populations grow richer and increasingly connected. All told, digital media should generate more than $200 billion by 2020. And though it might seem counterintuitive, these figures represent only part of an overall increase in media spending.
As consumers spend more time with digital devices, they spend less time watching TV or reading newspapers—and those losses have been offset by gains elsewhere. This is particularly true when it comes to gaming: Video games were once seen as little more than a fad for children; now they’re big business. Thanks to titles like Candy Crush Saga and Minecraft, video games now account for nearly one-third of all U.S.
Why Professional Digital Marketing Is Important?
Digital marketing is a broad term that covers a lot of ground. SEO and SEM, email and social media, web design and development — all of these are part of digital marketing in some way. Online marketing doesn’t necessarily work for every business, so you need to be aware of what your goals are before you dive in head first.
Having a clear plan will help guide your online marketing strategy from start to finish. It will also make it easier to determine whether or not you should hire someone else to do it for you. If your goal is customer acquisition, then search engine optimization (SEO) would be a great place to start. If your goal is lead generation, then pay-per-click (PPC) advertising might be right up your alley.
Whatever you decide, remember that digital marketing can have an impact on virtually every aspect of your business — not just one department or another. It’s important to take time out and really think about how different forms of online marketing can benefit each area of your company individually.
How To Set Up A Digital Marketing Campaign?
Digital marketing is not some futuristic construct that will always be around. It is a strategy, and while digital marketing has evolved considerably, its goals have been constants throughout its many iterations: content generation; traffic to a website; exposure to brand messaging or whatever else.
The way in which you execute these campaigns may vary, but it’s important that you understand your goals before you embark on your next digital campaign. Ask yourself: What am I trying to accomplish? Who are my targets? What assets do I have available for use?
What’s my budget? How much time can I dedicate to setting up and executing a campaign properly? With clear answers to these questions, you can then move forward with more confidence and direction toward your ultimate goal—increased profits.
Digital Media Channels
The rapid growth of social media and internet have revolutionized digital marketing and advertising. Social media channels are one of best ways to engage with customers in 2017. Today, there are many social networks available for businesses to promote their products. But which ones should your business use? It’s not enough to just sign up for every single social network out there.
Instead, focus on those that meet your company goals and help you achieve your business objectives and targets. Here are some of these social media channels: Facebook – Facebook is an ideal place to start because most people already have an account.
Keyword Research And Analysis
Before we get into which platforms you should be using and how, you need to do a little research first. The best place to start is by looking at what keywords your target audience is typing into search engines when they are looking for something related to your business.
To do that, go to Google AdWords Keyword Planner and type in a broad term related to your business (e.g., marketing). Then click on Get Ideas and then Suggested Bid in order to see suggested bids for keywords (this is just an estimation, so don’t take these figures as absolute truth). This will give you an idea of what keywords might have good potential.
Social Media Optimization (SMO)
Social media optimization is important for digital marketing. It helps you to promote your business in a cost-effective way. If you want to know about SMO for your business, then digital marketing experts are here to help you out. Let’s take a look at what can be done with social media optimization. For example, if you have a travel agency and want to promote it on Facebook, Twitter and Instagram.
You can use SMO techniques to get more traffic on your website and make it popular among people who are interested in traveling. Another example of using social media optimization is that if you have an ecommerce store and sell products online through different websites like Amazon or eBay etc., then you should use SEO techniques to rank higher on search engines so that more people visit your website and buy products from there.
Video Production & Distribution
Video production can be a great way to improve your marketing results because video is a far more personal form of communication. With videos, you have a better chance of capturing and keeping people’s attention. Having said that, producing high-quality videos is a process that requires time and resources. Before you dive in, make sure you have answers to questions like: How will my video be distributed?
What topics should I talk about? How long should my video be? And most importantly, Who will create my video for me? If you don’t have answers to these questions, it might be worth looking into hiring a professional video producer or at least consulting with one before you get started.
Mobile Web Design And Optimization (MWDO)
While advertising on mobile devices has grown exponentially, many small businesses have been reluctant to invest in it. Now that most people are shopping and browsing on their smartphones, however, it’s time to re-think mobile Web design and optimization (MWDO).
MWDO encompasses optimizing your Web site for mobile devices (particularly smart phones) as well as making sure visitors can find you through a variety of search engines. You need to be aware of some basic principles before diving into MWDO Mobile users typically want to accomplish one task at a time and don’t want to scroll around too much.
Keep your pages simple, clean and easy to navigate. Make sure all links work properly on both desktop computers and mobile devices; if they don’t, consider using responsive design instead of creating separate sites or apps for each device type.
Consider using text messaging instead of e-mail or snail mail; while e-mail is still popular among smartphone users, texting is becoming more common every day—and will likely remain so even after e-mail catches up with technology advances such as cloud computing and artificial intelligence.
Search Engine Optimization (SEO) Service Pricing in Pakistan
The cost of SEO varies from client to client. For example, some clients may already have a fully optimized website and all you need to do is run through a checklist for them and ensure everything is up-to-date. This can often be done in under an hour and doesn’t require much work at all.
On the other hand, there are times when you will need to go in and make big changes to your website; maybe even re-design it from scratch.
Also Read: Salary OF Digital Marketing In Pakistan
Conclusion
We are living in an era where customers demand online presence of brands for shopping and ordering services. The success of any brand depends on its marketing strategy and how well it is implemented to achieve its goals.
Digital marketing has given new opportunities to make customers aware about your business, products and services. Digital marketing involves various techniques like email marketing, content publishing, search engine optimization (SEO), social media, mobile apps, blogs and many more.
By following proper digital marketing strategy you can easily reach a large number of customer around the world.
