Are you looking for a business name for your massage therapy business? This article will help you come up with one.
Business Name Ideas for Massage Therapy: Sometimes it can be hard to think of names for your business, especially if you’re just starting out and don’t have much business experience.
Business Name Ideas for Massage Therapy
Luckily, there are a lot of great options to choose from when it comes to naming your business, whether you’re looking to go with something simple or something unique. Here are 10 great options for massage therapy businesses that will help inspire you as you name your own business, either for yourself or for others!
1) Add an extra service
Don’t be afraid to leverage your current offerings and cross-sell or up-sell additional services. The best way to do so is by making it as easy as possible for your clients to use additional services. For example, if a client comes in regularly, allow them to schedule their next appointment online—and then present them with other options that can be added on, like pre-bath products, room upgrades, or another type of massage.
The ease and convenience will help convince clients to add extra visits to their membership plan. It also helps you sell more without spending more. If they are used to coming in every week and you have one service they usually purchase, try offering an additional service at a discounted rate (but don’t make it too cheap). This works especially well if you already offer multiple services.
You can also try selling gift cards or packages of sessions (for example three 60-minute massages) as an alternative to just selling single appointments. This will increase your average check size while still offering individual appointments at regular prices. It’s all about giving people what they want!
2) Offer online services to grow your customer base
In today’s world, your service isn’t confined to your physical location. More and more consumers are using search engines to find local businesses, meaning you can get their attention without being anywhere near them. Sure, advertising online costs money—but it also makes sense if you can fill a niche that other businesses aren’t covering. Plus, depending on your location and niche, there may be cost-effective ways to advertise through other mediums like Craigslist or Facebook.
And don’t forget about writing an eBook: It might sound time-consuming, but most self-published authors make a profit from their eBooks within just a few weeks of release; plus you’ll benefit from having valuable information to back up any claims made in your business name idea description!
3) Franchise or open a second location
For many businesses, franchising is a great way to expand your company. You can build your reputation and brand at an accelerated rate through franchising without having to sacrifice ownership or control of your original location. Also, it’s easier to find good candidates to hire and train if you have multiple locations—especially since most local employees won’t want to relocate.
Franchising may not be right for every business, but that doesn’t mean you shouldn’t consider it as an option down the road if you start raking in profits from your growing enterprise. Before taking any steps toward franchising, though, make sure you check out these tips for how to franchise a business. It’s always smart to get expert advice before expanding.
4) Update your business name
Whether you’re opening a new business or rebranding an existing one, choosing a name is an important part of that process. While there are no hard and fast rules, make sure you think through some key elements before settling on your final choice. In addition to being unique and relevant to your business, it should also have positive connotations in the minds of customers.
For example, if your massage business focuses on relaxation and stress relief (as many do), avoid words like tension or pressure that may be associated with pain instead of calmness. Words like comfort or relaxation will likely be more appropriate in your case. And while they might not come up as often, remember that most people still associate masculine-sounding names with men and feminine-sounding names with women. Make sure yours works for both genders so you don’t alienate potential clients who would otherwise be interested in your services.
Remember: An investment in a good name now can save you money later when it comes time to expand into different markets or open additional locations! You’ll want something memorable but easy enough to spell and pronounce—even by non-native English speakers—so local businesses can find you easily online too. The most important thing? It has to fit seamlessly into your brand! Good luck!
5) Include key terms in your name
Sometimes it’s not enough to just have a great name; you want people to be able to find you. That’s why it’s important to include some key terms in your business name so that search engines will more easily be able to identify what your business is about. For example, Massage Therapist Boston would likely rank higher than Boston Massage Center, Inc. when customers are searching online, making it easier for them to find your business.
The same goes for keywords like Massage Therapist Boston MA or Massage Therapists in Boston MA. Search engines will pick up on these words and help drive traffic to your website. The more visitors you get, the better! So, take time choosing your business name and make sure it includes relevant keywords. This way, your potential clients can find you when they’re looking for a massage therapist in Boston.
6) Target specific customers
Be very specific when it comes to your target customers. For example, Massages are great for people with back pain are better for People with back pain who need massages. Look at what resources you have available and how you plan to use them. If you’re working in a clinic, get to know other massage therapists in your area so that they can recommend clients to you.
Once clients see their friends and family getting good massages, they’ll be interested in getting one themselves. If money is tight, offer free massage consultations as an incentive to get people into your schedule on short notice. Make sure you know exactly who your customer is: Do not assume that everyone needs a massage.
You might want to make sure you are targeting those who will benefit from a therapeutic massage versus those who just want relaxation or pampering. Make sure you also consider any additional services or products that may help increase your income (i.e., if someone wants to lose weight, consider adding healthy meal plans).
7) Select the right domain name
The domain name is your website’s address and it plays a big role in making sure your site can be found by people searching on Google. But choosing a good one isn’t always so obvious, especially if you don’t have some experience with websites. For example, you may think long and hard about which word best describes your business but wind up settling on one that isn’t even available to register as a .com! Thankfully, there are tons of other extensions you can use—and many of them work just as well (or better) than .com.
We suggest using an extension that matches your business type or location; these will be more memorable than random strings of letters. It also helps to consider how you might want to brand yourself in the future: If you want to grow into something bigger, like a chain of spas, then make sure your domain name leaves room for expansion. Or maybe you want something short and sweet that doesn’t waste precious screen space? In any case, keep reading to learn more about picking out a great domain name.
8) Keep it simple, short and memorable
When you come up with a great idea for a business name, it’s tempting to want to come up with something that’s really complicated and includes lots of words. For example, you might have an entire motto or mission statement that describes what your business is all about in one name. While a long name can sound cool initially, and maybe even convey quality or uniqueness, it can also make people forget what your company does.
The easier it is to remember your business name, think shorter! There are plenty of successful businesses out there that don’t have complicated names at all—they use them sparingly on their website and elsewhere online, but when spoken aloud they make sense too.
9) Don’t get too attached to it
Not every business name you fall in love with is going to be a good one. You may think your clever pun on words is witty, but at its core, your brand must communicate what you do and why people should care. Getting to that point can take some trial and error—and it’s OK if that takes more than a few tries. Just don’t get too attached to any names along the way or you’ll end up with two choices: starting over or settling on something that isn’t quite right.
Either way, you lose. In other words, choose wisely! If you are considering trademarking your business name, make sure to check out LegalZoom’s Trademark Search Tool. This search tool will help you determine whether or not your potential business name is available for use as a trademark. It will also show similar trademarks registered by others (including federal registration information).
Also Read: Business Ideas for Mass Market
Conclusion
If you’re considering starting a massage therapy business, there are several things to consider before plunging in. First and foremost, you need to decide whether a career as a massage therapist is what you really want. Once you’ve made up your mind.
You can start looking into how much it will cost to get started (the average initial investment of a new business is around $30,000), how much money you can expect to make in different parts of the country and what equipment and supplies may be necessary.
You should also look into whether certification or licensing will be required by your state—it could mean more school or an extra investment but it’s important to make sure your business stays in compliance with all regulations regarding health care.
