Get inspired by our list of business name ideas for beauty products.
Business Name Ideas For Beauty Products: Choosing the right name for your business can be a tricky proposition, especially when you’re first starting out and want to find the perfect name to go with it.
Business Name Ideas For Beauty Products
And when it comes to beauty products, it doesn’t get much more specific than that – the wrong name can make or break the success of your product. Thankfully, we’ve compiled our top 10 business name ideas for beauty products that will help you find the best one possible!
1) Include the word beauty
If you’re naming a beauty business, remember that a majority of new businesses are found on search engines. Even if your business doesn’t rely heavily on SEO for its marketing, it can still help to name your company after something people might search for. If your brand is about making beauty products or helping people feel better about themselves, use that word in your name, says Courtney Smith of Rubicon Project (formerly CollectiveBias).
That way when customers lookup beauty tips or ways to improve their appearance they can find you without much effort. Your business name should be easily identifiable and memorable, she says. A simple play on words can go a long way.
When choosing keywords, focus more on intent than specific phrases and make sure they fit with your brand identity. And don’t forget to include your main keyword(s) in other areas of your site as well—your domain name, title tags, meta descriptions, and more—so it’s easy for Google’s crawlers to see what your page is all about.
2) Include a modern name
If you want to attract younger customers, choose a name that sounds professional but is also modern. Words like fresh and modern are good indications of youthfulness; a word like an eternity, however, should be avoided since it has an antiquated ring to it. To gain an idea of which names fit into your target group, look at products in stores such as Sephora or department stores.
The labels on those products give you a sense of what kind of language appeals to women who are in their 20s. Even if your product isn’t specifically for women that age, go ahead and look at other products aimed at 20-something women; chances are they’ll provide some inspiration as well.
3) Organic, natural, healthy, clean, safe
That’s what most customers are looking for when it comes to beauty products. And why wouldn’t they be? With so many harmful chemicals in our air, water, and foods, it makes sense that we’d want to use safer alternatives when doing things like coloring our hair or removing unwanted facial hair.
If you’re thinking about launching a new beauty business, these ten ideas should help get your creative juices flowing. After all, a good business name is an essential part of starting any new business. (Think Uber vs. Taxi Inc., Amazon vs Bookstore.) Depending on your industry, you may also want to consider if there is a way you can tie in trending topics like clean eating or organic living. Here are some ideas
4) Add color to your brand
If you’re having trouble coming up with a good name, try thinking about what your company does and abbreviating it. Is your company a direct sales business that sells custom baby blankets? Consider naming it GBB Custom Baby Blankets. Is your company an online beauty product store? What about JBJ Online Shop? And so on. You could also come up with an acronym by combining words from within your business. In some cases, you might have to get creative.
Take, for example, Coffee Beans Direct (coffee beans are beans of coffee). It doesn’t sound as good as Beans of Coffee Direct. But if you think about it, there is no such thing as beans or coffee. So in essence, they’re selling coffee beans directly. Simple! Once you find a few options that work for your brand and start getting feedback from others in your industry or friends/family members who know something about branding, pick one and move forward!
5) Include a pun (a play on words)
A good business name needs to be catchy and memorable, but it also has to be easy to spell. Consider how people might actually say your brand name out loud—not only will it help ensure that your customers don’t end up saying something slightly different, but you’ll also have a better idea of whether or not a logo for your business is necessary.
This is especially true if you’re creating an online shop. Though there are many platforms that allow you to add images and videos in lieu of text on your site, others do not. If that’s the case for yours, a logo might still be worth it even if you plan on marketing solely through social media channels. Plus, having a professional-looking logo can make your business seem more legitimate.
6) Include an emotion like love or joy
A name that elicits an emotion like love or joy is more likely to be chosen than a cold and bland one. If you can think of a specific name, run it through a tool like Google AdWords or BrandBucket for some instant consumer feedback about whether people feel a positive emotional reaction when they hear it.
Some examples of such name ideas include Brooklinen sheets (Brooklyn + linen) Modern Mattress (modern + mattress) Zulily (Zu + lily) Lulu lemon workout gear (Lulu + lemon). And, try to avoid negative associations; e.g., if your product targets arthritic consumers, do not choose a name with the word pain in it. The same goes for words associated with disease, death, etc.
7) Consider abbreviations and acronyms
Initials or acronyms that are recognizable by a certain group of people are a great way to get them talking about your business. An example would be QVC (Quaker Valley Corporation) and its parent company, QED; VH1 (Video Hits One) and its parent company, CBS; or NBA (National Basketball Association) and its parent company, NBA Entertainment. In all of these examples, you can abbreviate because there is no confusion as to what you’re referring to — it’s obvious from the context.
A word of caution: make sure that your brand can still be trademarked if it isn’t an acronym. Not every three-letter combination can be trademarked! There are plenty of exceptions, so before choosing a name with three letters, double-check whether it can be trademarked. Here’s how you do that: Go to uspto.gov/trademarks/. Enter in your proposed mark and see if it has already been taken.
If not, search for similar marks just to be safe! Once you’ve decided on an initial or acronym for your business name idea, go ahead and register a domain with those initials in mind – but don’t forget other versions like www., .net,.org, etc.. Just put all possible variations into your search query when looking for available domains.
What kinds of beauty products?
8) Think globally. What languages do you want to sell in?
While it’s always a good idea to do your research on global markets, you may be surprised by how much people can understand English. In our experience, we’ve found that almost every country has people who are proficient in English. Because of that, including an option for non-English speakers is also a good idea. The more ways you can find to make your business accessible to potential customers, the better off you’ll be.
Remember: This is not only about search engine optimization. It’s about providing options for everyone! So if you’re thinking about selling products or services in Spanish or French, consider adding those as additional languages. If your product is aimed at women and there are a lot of women in India, consider adding Hindi to your list of available languages.
If there’s a large population of Chinese people interested in buying from you and they don’t speak English well enough to buy from you online, add Mandarin as another language option. And so on and so forth. The more countries you sell into (and languages), the wider reach your company will have—which means bigger profits for you!
9) Avoid misspellings and typos that can negatively impact your brand image.
The world is now a global marketplace and thanks to social media, it’s never been easier to find an audience. The Internet has made advertising easier than ever. However, with so many entrepreneurs wanting access to your customer base, you need to stand out from all of them by making sure that your brand image is consistent throughout all of your channels.
That means no typos or misspellings when sharing information about your business on social media or writing press releases for news outlets. There are several free tools available online (like OneLook) that will instantly check any URL you enter and let you know if there are any potential problems lurking in its name. If something doesn’t look right and isn’t spelled correctly, change it immediately before someone else does!
Also Read: Top Business Name Ideas For Hardware
Conclusion
Having a memorable name is vital to any brand and beauty businesses are no exception. However, coming up with business names that have staying power isn’t always easy. The best approach is to brainstorm several possibilities and see which names you remember (and which you can say quickly). You also want to consider how memorable your name is from an aesthetic standpoint: how does it look?
How does it sound? And what feelings does it evoke? If you think your new company will rely heavily on word-of-mouth marketing, customers need to know that your name will be easy for them to remember. Keeping all of these things in mind will help make sure that when people see your business name, they’ll immediately recall everything about it—good or bad!
